What is an animated video?

Animated videos are videos that feature designs, drawings, illustrations or computer-generated effects. As they don’t rely on real video films or footage, and can often be created with an animated video maker, animated videos produce whole new worlds, characters, patterns, and can defy the laws of gravity! 

Animated Disney films are a great example. In Aladdin we see the main characters fly around on magic carpets - an easy feat in an animated world. This flexibility and creative potential is just one of the benefits of animated video.

Benefits of animated videos

There are many benefits and reasons why you should create animated videos, and we've listed out our top threer reasons below:

They’re versatile

Animations can bring any topic to life - from educational explainers to marketing messages. 

They hold attention

The combination of sound, movement and visuals appeal to all of our senses and the way the animations draw keeps us interested to learn what will happen next.

They’re fun!

Animations put people in a good mood which helps them absorb information. Suddenly the content isn’t work, it’s entertainment.